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BeltAdLG

HOVERBOY RADIO SHOW BELT-AD
(1939)

Another treat from a devoted Hoverfan. Thanks "mfisher11"! Mark tells me he found this ad in some old newspapers when he was going through his father's house:

"I had the whole page, with the address on where to send your money and everything. In one of those unfortunate incidents that you hear about all the time, I came home one night to find my wife tearing it up to line the bird cage! This was the only part I was able to save. Sorry"

Oh well, I'm sure it's too late to take them up on the offer anyway...

Some of the text is a bit small, so Mark was able to give me a transcription of some of the ludicrous claims made in the ad:

"Ideal" GIFT FOR BOYS AND GIRLS
KIDS!
Imagine all the fun you can have with this AMAZING TOY!
FUN! Imagine dropping snowballs or water balloons on your friends or bullies!
SPORTS! Imagine catching a fly ball well out of reach of others, or scoring the winning touchdown!
EDUCATIONAL! Imagine yourself watching birds, squirrels and other out of reach animals up close!
HANDY! Imagine being the one to come to the rescue when the neighbor's cat is stuck up a tree, or helping Dad retile that roof!
Be the envy of your peers!
BE THE FIRST ON YOUR BLOCK!
to own the official
HOVERBOY flying belt!

You can bet this was the basis for many legal suits that could have been (and probably were) leveled against the publishers of this ad. Notice though, the keen use of the word "Imagine" at the start of each claim. Sneaky! Even so, I'd be interested to know just how may young, would-be Hoverboys broke arms, legs, or worse jumping off their roofs in imitation of the picture. Yikes!

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All images copyright Marcus Moore